So, you have a good product and your website is getting good traffic, should you offer free freight in order to convert that traffic into sales? This is a longstanding dilemma, made more difficult by the pressures of increased energy costs. Eating freight can offer up some unpleasant surprises, but do you have to?

The Psychology of Paying Freight Charges

The idea of free freight makes intuitive sense: give someone something free and he will buy more. If you're clever, you reduce your cost of freight by buying in bulk, drop shipping, or making special arrangements with your suppliers for a limited period of time or on specific products; but does this strategy really work?

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