Individual colors and color combinations affect people in profound, subconscious ways. Colors create physical and mental responses on a moment-to-moment basis. Not only are we affected while in public places, but the color schemes in our private spaces have an intense subliminal impact on us.

Color In Public Spaces

Walk into a fast food establishment, pause momentarily and look at the paint colors on the walls, colors in the furniture, and on the menu signage. Most likely there is a predominant use of red, orange and yellow. These 'hot' colors speed up the metabolism, cause bood pressure to rise and increase appetite. You may realize that you order more food, eat faster and leave the restaurant quicker due to the subliminal effect of the colors.

Within jails pink is used in a unique way. It is painted on walls where drunk, aggressive people are placed. In a short time aggressive behavior stops and intoxicated individuals become more sober. Pink has a tranquillizing, muscle-relaxing effect on the subconscious. The director of the Institute of Biosocial Research in Tacoma, Washington, Dr. Alexander Schauss, says, "even if a person tried to be aggressive or angry, he can't. It's a tranquillizing color that seems to sap your energy. Even the color blind are tranquillized by the pink rooms."

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